Kate Hale

kate_hale

Kate Hale

Client Manager Media & Digital EMEA at KANTAR Millward Brown

Kate has been a member of Millward Brown’s specialist Media & Digital team for 4 years and holds a passion for consumer research. During this time she has worked across a variety of digital projects and clients including some of the world’s biggest brands, online publishers and media agencies. Through this work, she has helped them to uncover the effectiveness of their online platforms and customised formats across digital devices.

She has also been heavily involved in CrossMedia research for a wide range of advertiser clients and media owners, allowing opportunity to deliver meaningful advice on optimisation of media selection. Kate worked closely with Digital Cinema Media on ‘Building Box Office Brands’, a white paper uncovering the impact of cinema on brand value alongside other traditional and digital channels.

Her current focus is to facilitate the team with growth of Media and Digital research in the UK and Europe.

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